A mobile micro-publishing platform with location and QR triggers, concluded with an exit.
Context
Bookletmobile (formerly Culture Touch) was a mobile micro-publishing platform that delivered content to users through location-based triggers and QR codes — both not yet established at the time. Product logic: short, context-bound content packages that appear where they become relevant — place, object, situation.
Contribution
Founding, product architecture, and operational leadership across the entire lifecycle. Technical and editorial platform built up, including the then-unusual QR and geo integration.
Exit within the term: sale of the platform to a traditional greeting-card manufacturer seeking to expand into digital business. Operational involvement ended with the sale — the vehicle remained in place formally until the end of 2014.