Operational leadership of one of Europe’s leading digital innovation agencies in the early smartphone era.
Context
iconmobile was one of Europe’s leading digital innovation agencies in the early smartphone era — with locations in Berlin, London, Los Angeles, Shanghai, and Sydney, around 150 staff, and a customer base in the premium consumer goods and automotive segments.
Contribution
Operational leadership of the international locations and responsibility for global product and service platforms for clients such as BMW, Audi, Procter & Gamble, and Microsoft. Build-up of cloud-based service platforms at a time when cloud was not yet a standard offering. Sixty percent year-on-year revenue growth while preserving profitability.
In the closing phase of the role, co-shaping the sale to WPP Group. Following completion of the sale, iconmobile became part of WPP Group.